Job Outline:

• Generic

- Support the Social Media Manager in developing original, professional, and engaging social content that drives real value for Emirates, including reactive opportunities.

- Understand consumer and social trends, and the changing digital landscape, to leverage opportunities and to ensure we are timely and relevant in our content.

- Monitor, curate, and respond to comments, photos, reviews, and feedback from both fans and critics. Monitor brand and keyword mentions for opportunities to meaningfully engage and grow our communities, and provide analysis to internal teams.

- Use data and social feedback to inform brand and internal teams on consumer opinion, content or campaign successes and learnings. Track social media performance, benchmarking our activities against previous content, our competitors and the industry overall.

- Identify and connect with influencers and celebrities who mention Emirates or other relevant topics in order to increase reach of their endorsements/associations.

- Develop content that encourages community participation and inspires the creation of user-generated content.

• Community Moderation:

- Monitor the activities on and responses to posts on Emirates? social media profiles to ensure that guidelines and rules are adhered to and remove offensive comments or spam. Monitor fake promos, unauthorized and unofficial social media channels and initiate takedown if required. Monitor Emirates? mentions on Twitter, forums and groups and cascade relevant issues.

- Ensure relevant social mentions are escalated to DCC, CASA or other departments as appropriate and within agreed SLAs.

• Social Listening:

- Conduct listening and coordinate with our monitoring providers to identify issues that may affect brand reputation and escalate/act according to agreed processes.

- Prepare and compile listening and monitoring reports and identify opportunities for positive brand engagement and surprise and delight opportunities.

Qualifications & Experience

Marketing & Media Communication. Other : 3+ Years

Degree or Honours (12+3 or equivalent) :

Experience in Marketing & Media Communication. Public Relations Experience in Public Relations, corporate communications or marketing, specifically with experience in social media/online community management and writing. An avid and recognised social networker, blogger or online commentator will be preferred.

Knowledge/skills:

• Excellent social media writing skills.
• Strong knowledge of the internet and web technology, especially the social media toolset.
• Excellent relationship building and communication skills.
• Excellent understanding of how social media activity fit into online marketing, advertising, public relations and crisis communications strategies.